Courtesy of ZKM | Center for Art and Media Karlsruhe
The immersive installation CloudBrowsing, conceived by Bernd Lintermann in collaboration with Torsten Belschner, Mahsa Jenabi and Werner A. König, is a project that makes the search for information on the internet tangible. It becomes a spatial experience that allows visitors to interact with search engines in a newly fashioned way because their search queries and the results are not returned solely as text-based link lists, but as information presented via a dynamic collage of images and sounds. CloudBrowsing thus encourages its visitors to browse through a 360-degree version of the internet that transforms a common search request into an acoustic and visual experience. For every search, the system will automatically generate an abundance of images and additional websites that relate to the user’s interest. Over time, the panoramic screen will be filled with clouds of images and texts that are compiled from the online encyclopaedia Wikipedia. The search history on CloudBrowsing could be infinite and it works with algorithms that generate information according to the user’s personal interests, social media preferences and online behaviour.